Global really wi-fi (TWS) earbuds market will develop 33 p.c year-on-year in 2021 and attain 310 million models, in keeping with market analysis agency Counterpoint. The agency stated that the proportion of gross sales of the low- to mid-end fashions has elevated quicker than anticipated as a result of financial downturn and associated uncertainties. That development has additionally influenced the market efficiency of high-end manufacturers. However, firms together with Apple, Xiaomi, and Samsung led the market in 2020, and are anticipated to retain their management positions this 12 months. The development of working and finding out from residence owing to the COVID-19 pandemic can also be more likely to play a significant position within the phase’s development in 2021.
Counterpoint in its Global Hearables (TWS) Market Forecast, 2021-2023 report, has predicted a substantial development within the world TWS earbuds market in 2021. Apple will keep its management by promoting round 84 million models of its AirPods, although it’ll lose its share by 4 p.c from 2020, in keeping with the report. And Xiaomi and Samsung are forecast to retain their 9 and 7 p.c market share, respectively.
The market of TWS earbuds will make aggressive strikes within the fourth quarter of 2021 across the time when Apple and different manufacturers are anticipated to launch their new merchandise, the report stated.
“Most anticipated is a new release from Apple, its first in two years. We expect it to be one of the biggest drivers of TWS market growth from Q4 2021 to the next year,” stated Liz Lee, a senior analysis analyst at Counterpoint.
Although Apple is predicted to proceed its management, the analysis agency predicts that there might be excessive development of the low- to mid-end phase, which can proceed by the 12 months. The development will, nonetheless, progressively shift to the mid- to high-price phase sooner or later, Lee stated.
“Most premium brands will add advanced features and various functions to their new models and create high value addition in the long term. Meanwhile, low- to mid-priced brands will further enhance price competitiveness to compete for market share,” she added.
In 2020, Counterpoint famous that the market of TWS earbuds grew 78 p.c year-on-year and barely exceeded the preliminary annual estimate for the 12 months to achieve 233 million models. However, low- and mid-price phase merchandise had been stated to be the expansion drivers in 2020.